Are you taking orders—or solving your customers’ problems? And could outsourcing gate automation be leaving money on the table?

Craig Eubanks sits down with Jeremy Brummels of Nice North America for a conversation about fence sales, customer relationships, business growth, and the opportunities in gate automation.

With roughly 30 years of industry experience, Jeremy shares why asking better questions matters, how to explain value without competing only on price, and why fence contractors should consider investing in gate operator training.

Plus, we get into gate safety, UL 325, and why bypassing safety devices is never worth it—with a few hilarious rapid-fire questions along the way.

IN THIS EPISODE:

• Selling solutions instead of simply taking orders

• Building relationships that lead to reviews and referrals

• Explaining value when customers question the price

• Understanding your margins and charging for your skills

• Finding opportunities to grow your fence business

• Hiring salespeople who can connect with customers

• Considering gate automation as an in-house service

• Gate operator education and safety

CONNECT:

Nice | HySecurity: https://hysecurity.com

What’s holding you back from bringing gate automation in-house? Let us know in the comments.

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